Digital Economy, Business Analytics and Computational Social ScienceSocial Networks, Social Media and Digital StrategyMethodology: Large-scale Randomized Field Experiments, Econometrics, Network Analysis, Machine Learning
Dr. Li’s research interests include the capital market’s reaction on accounting information, the role of information intermediaries, insider trading and information asymmetry, as well as characteristics and impact of firms’ disclosure to the investment co
Anthropomorphism in marketingHealth marketingSocial environment and consumer decision-makingNew consumption form in digital eraCognitive and Meta-Cognitive Process in Information Processing
Supply and Value Chain ManagementPlatform Economics and OperationsSourcing and Procurement Strategies in Supply ChainsAuctions and Mechanism DesignBehavioral Operations and Experimental Studies
Digital Economy, Business Analytics and Computational Social ScienceSocial Networks, Social Media and Digital StrategyMethodology: Large-scale Randomized Field Experiments, Econometrics, Network Analysis, Machine Learning
Dr. Li’s research interests include the capital market’s reaction on accounting information, the role of information intermediaries, insider trading and information asymmetry, as well as characteristics and impact of firms’ disclosure to the investment co
Anthropomorphism in marketingHealth marketingSocial environment and consumer decision-makingNew consumption form in digital eraCognitive and Meta-Cognitive Process in Information Processing
Supply and Value Chain ManagementPlatform Economics and OperationsSourcing and Procurement Strategies in Supply ChainsAuctions and Mechanism DesignBehavioral Operations and Experimental Studies
